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Research papers

A powerful mix

The objective of this paper is to introduce an innovative methodology for propagating audience data in a consumer panel in order to build a 'single source' and to measure advertising efficiency.

Catalogue: WM3 2007
Authors: Jean-Luc Stehlé, Laurent Battais
June 3, 2007
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Citation

Stehlé and Battais (2007a, June 03). A powerful mix. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-powerful-mix


Research papers

Joint probabilisation of audience data provided by different surveys

This communication presents an audience probabilisation method taking into account different surveys (cross-sectional GRP data surveys audience panels consumer panels etc.). It analyses the new radio probabilisation system carried out since 1998...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Jean-Luc Stehlé, Jean-Louis Chandon, Pascal Mauris
Company: Mediametrie
June 15, 1999
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Citation

Stehlé, Chandon and Mauris (1999a, June 15). Joint probabilisation of audience data provided by different surveys. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/joint-probabilisation-of-audience-data-provided-by-different-surveys